doc: change the project pitch sentence

README.md

 # GitLab CI template for SonarQube
 
-This project implements a generic GitLab CI template for running [SonarQube](https://www.sonarqube.org/) analysis.
+This project implements a GitLab CI/CD template to continuously inspect your codebase with [SonarQube](https://www.sonarqube.org/).
 
 SonarQube is a **Code Quality and Security tool** that helps you analyse your source code and detect quality issues or
 security vulnerabilities as early as possible.

kicker.json

 {
   "name": "SonarQube",
-  "description": "GitLab CI template for [SonarQube](https://www.sonarqube.org/)",
+  "description": "Continuously inspect your codebase with [SonarQube](https://www.sonarqube.org/)",
   "template_path": "templates/gitlab-ci-sonar.yml",
   "kind": "analyse",
   "variables": [