doc: change the project pitch sentence

README.md

 # GitLab CI template for Maven
 
-This project implements a generic GitLab CI template for [Maven](https://maven.apache.org/).
-
-It provides several features, usable in different modes (by configuration).
+This project implements a GitLab CI/CD template to build, test and analyse your [Maven](https://maven.apache.org/)-based projects.
 
 ## Usage
 

kicker.json

 {
   "name": "Maven",
-  "description": "Build and test with [Maven](https://maven.apache.org/)",
+  "description": "Build, test and analyse your [Maven](https://maven.apache.org/)-based projects",
   "template_path": "templates/gitlab-ci-maven.yml",
   "kind": "build",
   "variables": [