diff --git a/scripts/enforce_labels.bash b/scripts/enforce_labels.bash
index 0681f36bb0fb96ee4164bb522283d4f6a8e55cc9..abecf17889bce8448f5cf864853a1e1fb2dfe972 100644
--- a/scripts/enforce_labels.bash
+++ b/scripts/enforce_labels.bash
@@ -30,6 +30,6 @@ done
 
 # generate new image
 if [ -n "${label_args+x}" ]; then
-    run_command="echo \"FROM $image_name\" | DOCKER_BUILDKIT=0 docker build $label_args -t $image_name --pull=false -"
+    run_command="echo \"FROM $image_name\" | DOCKER_BUILDKIT=0 docker build $label_args -t $image_name -"
     eval "$run_command"
 fi